Agency: Duck Studios
Making sure the lights come on when you flip the living room switch is no simple operation, as Duck Studios shows in an ethereal six-spot mixed media campaign for Entergy Corporation
Promoting the various intertwined aspects of the company's operations, the series of 30-second slots explore topics from storm preparation to environmental and energy conservation.
Industrious Entergy workers - from hard-hat maintenance men working in the field to behind-the-scenes engineers to the front-office support staff - detail the company's efforts in each area as they share the screen with towering phone lines, gauges, light bulbs, and other industry hardware.
‘Safety Residential’ is typical of the informative spots: it opens with a man standing in his yard, the image of snaking power lines transposed on the screen, asking how close he can get to the electric wire streaming into his house.
A platoon of earnest Entergy workers follows - each sharing the screen with Entergy's equipment - warning him that power lines can kill and to keep his distance.