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ADVERTISING CAMPAIGNS

GEICO ‘Piggy’ advert

Agency: The Martin Agency

Client: GEICO

Believe it or not, baby animals could always be cuter. When The Martin Agency and director Frank Todaro needed to add a little more personality to a baby pig for a slapstick GEICO spot, they turned to the Click 3X team.

The seasoned team gave mischievous facelifts to animatronic animals, adding subtle details and movements to bring out the critters' impish personalities.

With Piggy the team undertook a small VFX shoot to film the pinwheels a piglet is holding inside the car after crying "weeee" all the way home, much to the chagrin of the vehicle's driver. They also tweaked the color of his nose and eyes to up the cuteness factor.

AJR
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