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BBC ‘Strictly Come Dancing’ advert

Agency: RKCR/Y&R

Client: BBC
 
Strictly is a star-studded national institution and it’s time for Strictly fever to grip the nation once again.  
 
This beautifully shot and subtly comic campaign, with original music from Paloma Faith, aims to get as many people tuning into BBC One for the new series as possible by introducing this year’s line-up as never before.
 
Using the line ‘Sweeping the Nation of its Feet’ the idea invites the whole nation to be a part of Strictly Come Dancing by dramatising the moment when one person asks another to dance.

Throughout the trail the excitement builds as one-by-one the celebrities are swept off their feet and swept into the world of Strictly.
 
As well as a main TV trail, 1 short teaser ‘blip’ and branded training footage will also be on air.

Also produced were a series of iconic campaign images to reveal the celebrity contestants – and their dance partners.

AJR
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