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ADVERTISING CAMPAIGNS

Tetley Tea ‘That’s Better’ advert

Agency: MCBD

Client: Tetley Tea

After a decade long break, Tetley have commissioned a £9 million through-the-line campaign to bring back the Tetley Tea Folk.

Making their return to the small screen, the new series of adverts are set to stir memories for millions and appease the thousands of Tea Folk fans who’ve missed them in their absence.

Created by MCBD, the first advert sees them embark on a journey of discovery after a decade away. The creative features the Tea Folk emerge as hand-drawn 2D characters, just as they disappeared, and were drawn by Richard Ollive, who worked on the Tea Folk ads in the 80s having taken over from their very first animator, Tony Cattaneo.

Requiring 10,500 individual drawings, Ollive worked alongside The Mill where 3D and 2D animation were woven seamlessly into the live action. The sound-track to the ad has been created by film composer Guy Farley and was recorded with a 65 piece orchestra at London’s famed Abbey Road.

The second advert, to be unveiled on October 2nd during The X Factor, is still being kept under wraps at Tetley HQ but fans can be assured that their favourite Yorkshire group will be back to their best and finding their feet in an exciting new world.

The return follows years of enquiries from the tea-loving public demanding the lovable Yorkshire stars return, and to help keep fans up to date with all the latest Tea Folk news the gang have gone digital with their very own website, Twitter and Facebook accounts.

Fans will be able to have a chat with Gaffer, watch exclusive videos, enter competitions and get a little insight into what's going on when the Tea Folk are not on TV.

“The return of Tea Folk is something that we’re really excited about at Tetley. We are thrilled with the new adverts and can’t wait to reunite them with old friends and see how a new generation react to them,”  said Tetley Senior Brand Manager, Adele Henkes.

“In the years, the unwavering support from the public has been unbelievable; our office is full of letters, pictures, drawings and emails telling us how fond they are of the gang and how much they are missed.”

AJR
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