Heinz has booked its ‘No one grows ketchup like Heinz’ campaign to feature on Clear Channel Outdoor UK’s new portrait banner in Aldgate, facing Commercial Road, London until May 6.
The banner, facing two lanes of traffic heading towards the Aldgate Gyratory, is 18m high, with exceptionally long visibility and high dwell time.
Client Director at Vizeum, Paul Hutchison, said, “The sliced bottle creative was a perfect match for outdoor due to the simplicity of the message and its strong visual identity.
“The Aldgate portrait banner is an iconic site for our iconic bottle and a brilliant showcase that enables Heinz to reinforce its leadership position.”
Clear Channel Outdoor UK has unveiled two other new super-sized advertising opportunities in London, Aldgate.
The three banners, part of Clear Channel Outdoor’s Pinnacle collection, are ideal for targeting the financial districts as well as the fashionable areas of Shoreditch, Hoxton and Brick Lane.
According to the Department for Transport, each site achieves 1.4 million impacts per month.