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ADVERTISING CAMPAIGNS

Zoopla ‘Pounds’ advert

Agency: VCCP Blue

Client: Zoopla

Leading property website, Zoopla.co.uk, has today launched its first national TV advertising campaign which will include a number of prime-time slots.

The new TV campaign, which was created by VCCP Blue, will tap into the nation’s obsession with the property market.

The initial campaign is part of a multi-million pound TV, print and digital campaign.

Zoopla’s challenge to VCCP Blue was to design a campaign that would turn Zoopla into a household name by creating something that is entertaining and showcases their core philosophy that free and easily accessible information helps people make better informed property decisions.

Zoopla’s new campaign plays on the fact that finding the perfect property is much like finding the perfect partner. The TV ads feature a series of pairs talking about their search and have something more to be gained from them on every viewing.

“Over the past two years, the pace of our growth has been unrivalled in the property portal space. Our marketing to date has been largely focussed online and we are now ready to turn Zoopla into a household name targeting property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents,” said Founder and CEO of Zoopla.co.uk, Alex Chesterman.

AJR
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