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ADVERTISING CAMPAIGNS

Confused.com ‘Interweb’ advert

Agency: Hornet

Client: Confused.com

For the first time in its eight year history, Confused.com is bringing ‘Cara’ its logo to life through animation in a new advertising campaign.

Chief marketing officer, Mike Hoban said, “Confused.com was the UK’s first price comparison website to offer car insurance and this new campaign will remind consumers that Confused.com is the first site to think of if they want a cheap deal on their car insurance.”

Brought to life by New York animators Hornet (who have also produced work for British Gas and McDonalds) viewers will initially see Cara in two films where she talks about everyday life.

AJR
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