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ADVERTISING CAMPAIGNS

GE Capital ‘Polaris’ advert

Agency: Nice Shoes

Client: GE Capital

Nice Shoes has just finished work on the latest spot for GE Capital's ongoing co-branding campaign, this time spotlighting the company's relationship with Polaris.

Polaris opens on a panoramic shot of a stunning, jagged-edged dunescape. A Polaris dune buggy streaks across the screen, tossing a trail of sand behind and adding a flash of red color to the brown-and-tan-hued land.

A voiceover extols the merits of GE Capital's intensive client relationship with Polaris before the spot ends with the occupants leaping from the buggy and dancing joyously across the sand.

The naturally beautiful color palette, the epic landscape, the contrasting shades, and the sand trail stirred up by the dune buggy called for special cooperation between Nice Shoes' powerful color-grading and VFX units.

The crew faced myriad challenges, from trying to reproduce accurate looking sand to maintaining the integrity of the pristine desert scenery.

Nice Shoes enhanced the natural lines and shading in the sand dunes to really bring out the contrasts and contours. In nearly every shot, the VFX crew then removed tracks from the dune buggy and the film crew and recreated clean sand to fill the space.

AJR
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