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Chinese Emperor Rice ‘ Superior USA Long Grain’ advert

Agency: Europwings

Client: Chinese Emperor Rice

Ingredients supplier, Eurostar Commodities, is launching a three month long advertising campaign on Chinese TV to raise awareness of its rice brand, Chinese Emperor Superior USA Long Grain.

The ad campaign will run from late-August for three months and will appear Europe-wide on channels, Phoenix CNE and TVB.

Created by ad agency Europwings, the 15 second advert drives interest in a 10% extra free offer on all 20Kg bags of Chinese Emperor Superior USA Long Grain rice, and has been filmed in both Cantonese and Mandarin to appeal to broader range of consumers. A shorter, five second version of the advert will also air.

Eurostar Commodities is supporting the TV campaign with print ads in EU Chinese Journal, Chinese Business Gazette, Sing Tao East Week and the TVB Magazine.

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