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SNCF ‘Hello, Goodbye’ viral

Agency: DDB Paris

Client: SNCF

French train company, SNCF,  has given five travellers a welcome (and send off) to remember in what must be the hottest viral of the week.

Building on it’s  'further than you imagined' tagline, the brand staged a series of stunts at  Paris’ Gare de L'Est, with some help from DDB,  to raise a smile from travellers.

Sylvie looks bewildered while a heavy metal band rock it out just for her while toddlers Jade, Jenna and their parents are entertained by a host clowns

Meanwhile Fabien is mobbed by a gang of screaming girls before his departure and Aurelien watches ninjas and kung fu warriors battle it out to claim him as their master.

Perhaps most bizarre of all is a farewell serenade for Gabrielle by cult cabaret perfomer Lenny Beige playing a moving white piano.

A series of films around the campaign have been running on YouTube, with the most popular clocking up over half a million views in just a week.

The Facebook element of the campaign has gathered over 10,000 likes.

AJR
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