Agency: DDB Paris
French train company, SNCF, has given five travellers a welcome (and send off) to remember in what must be the hottest viral of the week.
Building on it’s 'further than you imagined' tagline, the brand staged a series of stunts at Paris’ Gare de L'Est, with some help from DDB, to raise a smile from travellers.
Sylvie looks bewildered while a heavy metal band rock it out just for her while toddlers Jade, Jenna and their parents are entertained by a host clowns
Meanwhile Fabien is mobbed by a gang of screaming girls before his departure and Aurelien watches ninjas and kung fu warriors battle it out to claim him as their master.
Perhaps most bizarre of all is a farewell serenade for Gabrielle by cult cabaret perfomer Lenny Beige playing a moving white piano.
A series of films around the campaign have been running on YouTube, with the most popular clocking up over half a million views in just a week.
The Facebook element of the campaign has gathered over 10,000 likes.