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Fabricproperty launches luxury portal

Forward, one of the UK’s most successful customer publishing and digital content creation agencies, has developed a new lifestyle and property portal which will specialise in luxury homes and promote North and North West London as the place to live., officially launching on 9 September, evolved from the success of Fabric Magazine, which is also published by Forward and was launched eight years ago.

Both Fabric Magazine and are funded by a consortium of estate agents. In what is believed to be a property sector first, Forward has incorporated a facility on the site for watching high-quality video walk-throughs and video features of the finest properties in the area.

“Our Fabric clients have unrivalled insight and expertise on the property market in North and North West London. They also have access to some truly stunning properties.”

Simon Hobbs, Managing Director of Forward, said. “With we have simply combined this expertise and access with state-of-the-art online video techniques to give visitors a unique opportunity to look around the beautiful homes that the Fabric agents are marketing.” will be positioned as the authority on the luxury homes market in London, and will showcase the trends indicating what type of high-end property is most in-demand and why. For anyone new to the area, the detailed area guides will show them exactly where the most discerning parts of town are, and the extensive property search engine will give them access to thousands of simply stunning homes.

“These are much more than the average property video you can find on existing portals. These are TV-quality, and capture the true size and beauty of the properties, allowing users to view them as if seeing the home for the first time with the agent.” Simon Hobbs said.

"We believe this is a truly unique facility in the current property market.” Inspiring architecture and jaw-dropping interiors will be also be captured in beautiful photography which will be updated regularly, making repeat visits to the site a must.

“We will also use every opportunity to introduce experts such as architects and interior designers into the video mix too – filming them sharing their knowledge and insight about how developers and individuals have enhanced their properties,” Simon Hobbs said.

What’s more, with their exclusive locations, there is also a strong celebrity element to the website. As well as A-list celebrity interviews every month, also has the insider knowledge of the famous faces in the local area and will become the first port of call for house hunters looking to purchase high-end properties in North London

“We believe that is a unique concept, and that the site is like nothing else currently being produced,” said Simon Hobbs. “The top end of the market has held its own during the recession and because we have access to some of the finest properties in the country, the buzz surrounding the launch has been incredible.”

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