Agency: AMV BBDO
In a bid to draw 16-44 year olds to the chocolate bar, the brand have enlisted the help of Mr T. In a tank.
The A-Team disappeared from our screens in 1987 and 20 years on the cult standing of Mr T still endures.
Appealing to 16 year olds? They won't even have been born when the programme was on air.
Let's hope their Dads keep the faith.