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Tango launches Zombie sales promotion for Halloween

Tango, the brand famous for bringing a bit of slap and tickle to the soft drinks sector, is about to bring its distinctive, edgy sense of fun to Halloween. Bring on the Zombies and a little thriller in the chiller.

The limited edition bottles and cans with added muahahahaha were created by Blue Marlin and are beginning to roll out this week.

They are the brainchild of Blue Marlin designer Gavin Halford. They will be in national distribution in September to ensure that everyone can get ready for fright night.

There are different zombies for classic orange, apple and cherry flavours, all bearing the legend "Tango turned me into a zombie".

This underpins Tango's current advertising theme that drinking Tango has side effects. The limited editions will only be available until the beginning of November and are bound to be a talking point among teenagers and young adults

Adam Goodger, senior brand manager for Tango at Britvic Soft Drinks comments: "Tango has always been a brand that dares to be different. The zombies are great and completely in keeping with Tango's out there, irreverent personality. Limited editions keep our consumers entertained and engaged and enable us to stay a teen icon."

Halloween is a multi-million pound industry and has grown enormously in popularity in the UK. It is estimated that some £235m was spent on celebrations last year.

AJR
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