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Littlewoods ‘Nice Boot Camp’ advert

Agency: Leo Burnett

Client: Littlewoods, the online and home shopping retailer, has launched a new
television advertising campaign featuring leading fashion icon and face of Littlewoods, Coleen Rooney.

‘Nice Boots Camp’ campaign launches on the 1st September and runs for six weeks.
Created by Leo Burnett and featuring Nancy Sinatra’s, ‘These Boots Are Made for
Walking,’ the advert was filmed on location at Bentley Priory, Herts using over 35 extras.

The 60” and 40” TV adverts show Coleen and her band of drill sergeants putting some new recruits through their fashion paces at the Littlewoods’ Nice Boots Camp.

We see the girls polishing high-heels in the barracks, practising how to “change arms” with handbags, taking on the assault course and learning to march in time.

The ad finishes with the standard passing out parade and the girls all looking fabulously fashionable thanks to Littlewoods’ stylish products and Coleen’s style advice and guidance.

Viewers are encouraged to “Enrol in Nice Boots Camp” and are directed to the Littlewoods website where there will be competitions, music downloads and fashion
advice from Coleen.

“We are delighted with the ‘Nice Boots’ campaign and Coleen has proved to be an inspirational style ambassador for Littlewoods. We are looking forward to continuing our collaboration in the future,” said Shop Direct Group’s Retail Director, Gareth Jones.

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