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The Post Office ‘Savings’ advert

Agency: Mother

Client: The Post Office

The Post Office is to launch a new integrated advertising campaign to remind consumers that Post Office savings accounts make saving worthwhile; whatever you are saving for.

The ad, which will be shown on TV and in-store, is part of a marketing drive to reinforce the Post Office’s position as a hub for local communities and to promote the brand’s successful range of financial and travel services.

Mother worked with Hungry Man to scour the UK to find inspiring stories from real people to capture a true sense of what it means to the British public to save.
The process took four weeks and involved researchers standing outside Post Offices all over the country, recruiting actual customers for use in the work.

The resulting 30-second documentary-style spot, shot by Paul Gay, is a touching piece of film showing how people make their dreams a reality.

Media is by OMD UK.

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