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ADVERTISING CAMPAIGNS

MDA ‘Make a Muscle, Make a Difference’ advert

Agency: EB Lane

Client: Muscular Dystrophy Association

Working via EB Lane,  audioEngine west Composer Jason Camiolo recently crafted a stirring score to complement the inspiring message in the Muscular Dystrophy Association's recent Make a Muscle, Make a Difference campaign.

The spot, mixed by Bob Giammarco, is a montage of children and others wracked by debilitating muscular diseases and the legions of citizens, soldiers, firefighters, bikers and others literally flexing in support of the cause.

Camiolo's powerful track accompanies and bolsters these heroic images, amplifying the poignancy of an already powerful message.

This latest score is an extension and reprisal of the melody from a previous campaign that audioEngine worked on for the MDA.

AJR
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