Oxfam and M&S have launched a new online ad promote the 'Clothes Exchange' initiative.
The animation tells consumers exactly how the project works. The long and the short of it is that Oxfam and M&S have teamed up to help shoppers support the world’s poorest people.
Consumers just need to bring their old M&S clothes or soft furnishings to an Oxfam shop and they’ll be exchanged for a £5 voucher to use at M&S
“It’s a nice, simple way to clear out your home, save money, reduce waste and raise heaps of money for Oxfam',” explained a spokesperson
The illustrations are by artist Will Barras. Voiceover by Adam Buxton and the track is 'Wild Blue Milk' by Indie darlings Slow Club.