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TfL ‘Introducing London’ advert with Mark Ronson

Radio One DJ Edith Bowman and X-Factor presenter Dermot O'Leary have teamed up with Transport for London (TfL) to promote cycling in the Capital.

They are taking part in a series of short films produced by TfL to highlight the pleasures and ease of using a bike to get around London.

Five films, featuring the well known faces alongside three typical Londoners, can be seen online at www.tfl.gov.uk/cycling (where the videos will be prominently featured for three months) and on YouTube at www.youtube.com/transportforlondon, while a sixth film opens in cinemas.

Each film concentrates on a different aspect of the Mayor of London's cycling revolution, such as the Mayor's flagship Barclays Cycle Hire scheme, or the new Barclays Cycle Superhighways, and tells a story around one of the people taking part.  

The films form part of the Mayor and TfL's efforts to increase the number of cycle journeys in the Capital. The cinema film also features the new Bike Song track by producer and DJ, Mark Ronson.

Kulveer Ranger, the Mayor's transport adviser, said, “London's cycling revolution will be televised in the form of these wonderfully-made little films.  

“Cycling is the most civilised way to get around this great city and these films will spread the word and encourage more Londoners to hop on to their trusty metal steeds.”

AJR
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