Client: Maryland Lottery
Smoke & Mirrors NY, via ad agency GKV, recently handled post and effects for a five-spot campaign promoting the Maryland State Lottery.
Four of the five 30-second executions star an exuberant fan singing about the prize he or she won and finish with an SMNY-animated shot of M&T Bank Stadium - home of the Baltimore Ravens - filled with cheering fans.
‘Seats for Life’ sees a pair of buddies move through the crowded stadium stands - beer and popcorn in hand - rapping enthusiastically about their newly won 20-year seats at Ravens games.
Smoke & Mirrors’ R&D team wrote a bespoke program to populate the stadium with 80,000 cheering fans. With the fan-filled stadium in place, Lead Animator Serkan Ertekin created the movements in the scene and rendered the shot to portray a realistic but stylized look that heavily incorporated the Baltimore Ravens purple-and-yellow team colours.