Agency: Quiet Storm
Client: Richmond Sausages
Richmond, part of Kerry Foods Group and Britain’s best-selling brand of sausage, has launched its biggest ever campaign under the banner the ‘The taste that brings them home’.
A heavyweight TVC will be running nationally throughout the autumn as part of a £4million marketing campaign to raise awareness of the iconic brand.
The three-month long campaign will call the nation to action, searching for the nations favourite sausage recipes in partnership with Natmags and in association with the mums of celebrity chefs James Martin and Lesley Waters.
“We’re proud of what we’ve achieved to date on Richmond - our sausages are loved by mums, dads and kids up and down the country because Richmond offers a wholesome treat at tea time,” said Marketing Director of Kerry Foods, Derek Williamson.
“We believe that with both the new packaging and the ‘The taste that brings them home’ campaign we will significantly enhance visibility and loyalty to the brand, drive sales in store and continue to significantly grow the category.”
The campaign is aimed at increasing sausage sales in the off trade and notably growing the category where Richmond has continued its success – its brand value has grown by 18% to £122 million in the past year.
The campaign will headline across the entire sausage range which has been revamped with new packaging designed to project Richmond as a heritage brand and significantly increase on shelf presence.