So after all the hype and anticipation we’re delighted to share with you the first crowd sourced advert for Unilever’s Peperami brand.
The TV ad - which is for the new bite size Peperami Nibblers product line - features the Peperami ‘Animal’ and introduces the Peperami family.
The creative concept was submitted via ideabounty.com by Kevin Baldwin, a London-based copywriter and Rowland Davies, a former agency creative director based in Germany.
The ad was managed in the UK and produced and animated by BPL’s South African operation.
“Innovative, hybrid working methods like this will open the door for the lower cost smaller agencies who are used to collaborating successfully with other agencies,” said managing director of BPL, Emma Hughes.
The ad will debut tonight (August 23, 2010) during the commercial break between Coronation Street on ITV and will later show during the break in Big Brother on Channel 4.