The latest campaign from TNCC is designed to highlight the taste and variety of the sweets.
Weapon7 has moved on the Sweet Talk campaign to focus on bringing out the personality of the different characters.
The insight behind the campaign was based on the fact that kids choose to play with the sweets - and the product has been devised especially to enable this.
The integrated campaign created by Weapon7 features digital elements that asks fans to vote for their favourite sweets.
It encourages people to make their favourite sweet the most popular on social networks, with the TNCC website showing which is the most popular.