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ADVERTISING CAMPAIGNS

French Connection ‘This Is The Woman’ advert

Agency: Fallon

Client: French Connection

UK Fashion House French Connection has launched yet another campaign this season.

Once again, the brand divides the collection into two distinct personas: The Man and The Woman, bringing them to life through world class filmmaking and a visually arresting campaign. Uniting British wit with European style, this season's campaign takes the concept to the next level.

Exploring The Man and The Woman's interaction with their environment, the print campaign and short films capture the characters' joie-de-vivre and effortless style.

Shot on location, the campaign offers a voyeuristic snapshot of their lives - from a stolen glance of an ex-lover under a twilight sky, to an enchanted evening at the opera or a gleeful bike ride through the warm autumn sun.

To create the campaign, French Connection returned to award-winning photo and film collective Blinkk. Joining them this season was the talented cinematographer Edu Grau, who created the breathtaking imagery in A Single Man and Buried as Director of Photography. Grau brought his expert eye to the campaign films, incorporating a warm, luscious palette to convey 1960s Paris with a contemporary French Connection twist.

The Woman is portrayed by the Franco-Spanish rising star Astrid Berges-Frisbee, who will be appearing alongside Johnny Depp in Pirates of the Caribbean 4.

The Man is portrayed by Franck Bobinski, a seasoned professional of the Paris fashion and film scene. Franck resides with his young family in a remote area of South West France.

This season the entire campaign, together with a location blog and biographies will be available to view on French Connections' Autumn/Winter 2010 micro site at frenchconnection.com.

The campaign will launch worldwide in August and will feature large-scale outdoor, print and online media. A three month cinema campaign will debut in September to coincide with the release of Wall Street : Money Never Sleeps, featuring separate trailers for The Man and The Woman.

“We're very excited by the AW 10 collection; in my opinion, it is one of our strongest yet. The advertising perfectly complements our range and I think we've produced a campaign that is both visually and verbally arresting, I hope the public will agree,” said Stephen Marks, Founder & Chairman, French Connection

AJR
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