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ADVERTISING CAMPAIGNS

JanSport ‘Reversible Pack’ advert

Agency: TEAK

Client: JanSport

TEAK has produced a pair of entertaining promos advertising JanSport’s innovative bag designs.

TEAK conceptualized, wrote, directed, edited, and post produced the two wildly different spots, showcasing TEAK's depth of talent and versatility.

Stop-motion wiz Mike Sloat took over direction for Reversible Pack, a voiceless, imaginative demonstration of JanSport's reversible backpack.

The pack, with black checks on one side and multi-colored checks on the reverse, enters stage right unassisted by human hand, stopping before a wavering, paper-cutout montage of sun, waves, and sand dunes.

A small army of beach paraphernalia - flip flops, sunscreen, a visor - creeps into the screen and leaps into the bag's various pockets.

The bag summarily dumps this load and turns inside out, straps and all, to reveal a red-blue- and yellow-checked pack as a big-city skyline with moon and stars displaces the blue sky and sunshine.

The accoutrements of a night on the town - high heels, cosmetics, hairspray - trample onstage and fill this retooled bag.

AJR
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