Agency: Pancentric Digital
Client: Kew Gardens
Taking part in the world-wide celebrations of 2010 as the UN’s International Year of Biodiversity, the Royal Botanic Gardens, Kew, has created a Summer Festival of inspiring, educational events and activities backed by a major online drive to promote the importance of biodiversity to kids and their families.
To capture the imagination of children aged 7 - 10 years old, Kew is working with interactive agency, Pancentric Digital, to produce a series of short film animations.
Designed to inform and inspire, each animated picture will encourage children to delve into the hidden world of plant pollination, fuelling their passion for learning and helping them understand the role they themselves can play in environmental protection.
“This summer with the Butterflies, Bugs & Beasties initiative we’re getting behind the UN’s International Year of Biodiversity and encouraging children to discover how plants get by with a little help from their friends,” says Wendy Shearer, Managing Editor, Digital Media, Kew Gardens.
“The challenge is to explain biodiversity in a way that 7 - 10 year old children can relate to and get to grips with. The animations are key to engagement and motivating the discovery of new ideas. Children have fantastic ability to learn and a keenness to explore and the web provides a great platform for this.”
The animations will be syndicated on third party sites including YouTube and social media channels to build awareness of the main themes of the Summer Festival and drive traffic back to kew.org where users can find out more about the exciting variety of biodiversity exhibitions and events, plan garden routes via an interactive map or share experiences by uploading pictures of their visit via Flickr.