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ADVERTISING CAMPAIGNS

Western And Southern Financial Group ‘Strength’ advert

Agency: Northlich

Client: Western & Southern Financial Group

What do a stampeding elephant, a sumo wrestler, and a wrecking ball have in common?

None of them can knock over Western & Southern Financial Group's even-keeled spokesperson in the latest creative spots from Anonymous Content Director Christian Bevilacqua.

Bevilacqua worked via Northlich, Cincinnati to create Strength to symbolically represent the insurance giant's core characteristics.

In the spot, a man talks up Western & Southern's elevated stature in the global industry as the aforementioned obstacles pummel him from all sides - only to ricochet off.

AJR
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