Agency: M&C Saatchi
Client: Mail on Sunday
The Mail on Sunday has launched a new brand campaign to raise awareness of the free women’s magazine, You, found in the newspaper.
You has been named magazine supplement of the year for three consecutive years with fashion, living, beauty and food sections that aim to rival any weekly glossy.
The thrust of the new work is that women tend to steal away from their Sunday routine to read and enjoy a moment of You time.
“The Mail on Sunday’s, You is the only Magazine to have won supplement of the year, for three consecutive years at the British Press Awards. It is an outstanding product holding a unique relationship with its readers,” said Chief Marketing Officer, The Mail on Sunday, Roland Agambar.
“We recognise that it’s this relationship that makes it stand out and magical. The campaign is a celebration of the intimate indulgence of reading You.”