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Editor’s Pick. BBC ‘Weather’ advert

Agency: RKCR/Y&R

Client: BBC

The BBC Weather Website has undergone a significant upgrade to deliver timely three hour interval reports accurate to users’ postcodes and from weather experts.

RKCR/Y&R wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base.

“Be one step ahead of the weather” is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.

TV will air until  August 22 backed by radio.

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