SapientNitro has created a television commercial for Volvo Car Australia, the first Volvo advertising campaign to be produced in Australia for a global audience.
The ‘Attention Seeker’ TVC will aim to target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will amplify style and excitement.
The campaign is centred around noticing the beauty of Volvo’s design for the first time, then seeing it everywhere to the point of being seduced by it.
The large scale, three-day shoot was filmed in and around Melbourne’s CBD and outer suburbs, and showcases the Volvo C30 coupe, C70 convertible, XC60 cross-over and XC90, Australia's favourite seven seat luxury SUV.
In addition to the TVC, the integrated campaign will be rolled out online, via sponsorship, and in dealership channels for the next 24 months.
“This TVC is all about showcasing the energy and passion that encompasses the Volvo Cars brand. We are proud of our stylish and desirable cars, which push the boundaries of design and innovation, and want everyone out there to share our enthusiasm,” said marketing director for Volvo, Greg Bosnich.