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ADVERTISING CAMPAIGNS

DieHard Battery vs.Gary Numan viral

Agency: Y&R Chicago

Client: DieHard Battery

Old 80s electronic rockers don’t die, they just get signed up to appear in Stateside battery adverts.

The DieHard brand campaign has seen the product being pitted against a number of challenges

This latest shows how the power of one DieHard Platinum battery powers 24 cars without batteries… and the man that invented electronic music… and his lights… and keyboards.

Are ‘Friends’ Electric, indeed. Amaazing!

AJR
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