Agency: Cake Media
Client: PG Tips/Channel 4
74,802 cups of tea. That's the lifetime's consumption of the average person.
To demonstrate this PG Tips joined together with Channel 4 to help promote a new programme 'Human Footprint'.
The result? 74,802 cups of tea in Trafalgar Square.
The red tape must have been a nightmare to cut through but the result secured PR coverage across the national press.
Definitely setting out all the mugs must have been thirsty work. At least the workers wouldn't have been short of a cuppa.