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ADVERTISING CAMPAIGNS

Discovery Channel Shark Week ‘Dudes’advert

Agency: Washington Square Films

Client: Discovery Channel

As shark fans across the country gear up for the greatest week in television, audioEngine's Carl Mandelbaum has mixed a series of spots to promote the iconic Discovery Channel series.

Each spot is organised around a before-and-after setup, showing anxious viewers prior to watching a montage of shark footage and again once the sequence is complete. Inevitably, Shark Week bowls them over.

‘Dude’ opens with two friends - eight- and 10-year veterans of Shark Week - anxiously waiting to expose their buddy to his first taste of the series.

A rapid-fire sequence of sharks then erupts onto the screen, showing the ocean-going predators devouring all manners of inferior sea life as dramatic music perfectly augments the scene.

When the camera shifts back to the trio, they are sprawled out on the ground, chairs overturned, completely amazed at what they have just witnessed.

AJR
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