Agency: Strawberry Frog NY
Client: Sabra Dipping Co
It happens to the best of us. Even the most interested eaters find themselves in a food rut from time to time. And friends don't let friends eat the same foods day in and day out.
Or at least that's the message in a recent spot for Sabra hummus featuring original composition by JSM Composer/EP Joel Simon, and Composers John Sneider and Adam Elk.
Working with Gold Lion winners MJZ and Director Rocky Morton, JSM composed a score that perfectly complements the lighthearted yet dramatic onscreen action.
‘Intervention’ stars a woman cornered by her stern but loving family, who insist she gives up her repugnant diet of spray cheese, Chinese takeout, and peanut-butter-and-jelly-in-a-jar in favor of the fresh, authentic and delicious Sabra hummus.
When the woman attempts to disavow her food rut, JSM's dramatic, climactic music pulses onto the screen as hard evidence materializes, exposing her endless excuses as fraud.
But help is on the way, following stirring notes of hope, her family introduces the Sabra alternative, and a happy, celebratory track as the clan surrounds an outdoor table to enjoy the healthy, flavorful snack, signaling an end to the monotony and desperation of her food rut.