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Specsavers ‘Garage’ advert

Agency: Specsavers Creative

Client: Specsavers

Specsavers Creative has developed its first UK TV campaign for the optical retailer’s newly expanded and improved kids’ range of spectacles.

The commercial will break across national TV timed to coincide with parental shopping during school holidays.

The ad sees a car bonnet being repeatedly hit by an electric garage door. After several hits on Dad’s newly-washed saloon, it is revealed that the perpetrator is a boy who is unsuccessfully trying to operate his RC car with the garage remote.

As the boy bemoans “Dad, my car’s broken”, Specsavers’ celebrated “Should’ve” strapline fades up followed by the kids’ range promotion.

"Although it's the boy's mistake, the laugh is very much on male pride in shiny motors. Our target audience is mostly mums, so the tone of voice seemed just right for a kids’ glasses campaign,” said Michael Hutchinson of Specsavers Creative.

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