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‘Newport State of Mind’ Jay-Z parody

A piece of creative fun has become a massive viral hit for an account executive at leading London agency, DLKW.

Leo Sloley has grabbed the headlines with a parody of Jay-Z's 'Empire State of Mind' entitled, 'Newport State of Mind', in tribute to the Welsh town.

The idea was sprung back in May by Sloley along with director girlfriend Morgan-Jane 'MJ' Delaney and friend Tom Williams.

The video has been viewed  almost 400,000 spurred on by coverage in the national media including The Sun and The Daily Telegraph and the BBC.

AJR
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