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ASDA Victoria Wood 'Bakery 2' ad

Agency: Fallon

Client: ASDA

Victoria Wood and Steve Robson (bakery assistant at the Bolden ASDA store) are the new comedy duo on the block.

Victoria found out ‘there’s no place like ASDA’ when she spent three days working in the bakery learning how to bake fresh bread from scratch.

Victoria was chosen so she could shine the light on every day heroes at ASDA and highlight the extraordinary effort its colleagues go to each day to ensure there is hot bread available on the hour, every hour.

The comedienne will be the first in a series of household names who will appear in stores across the country working with ASDA colleagues.

They will each work in different parts of the store and will highlight craft skills, unveil hidden secrets or demonstrate ASDA's common-sense approach.

The new campaign waves a fond farewell to the iconic ‘pocket tap’ ads that ended with a gentle pat of the pocket and a jingle of coins and have been a part of ASDA advertising since 1977.

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