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Volvic 'What is Volcanicity?' ad

Agency: RKCR/Y&R

Client: Volvic

Never work with children and animals the saying goes. Much safer to work with puppets!

Entertaining new Volvic TV ad from RKCR/Y&R as part of the new 'What is Volcanicity?' campaign.

It's a brave move for the brand. This appears to stand out from anything their competitors have done. However, we have discovered that this is pretty similar to an old Perrier ad made in 1984. Check it out!

But in appealing to children will they hit the mark?

 

AJR
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