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ADVERTISING CAMPAIGNS

Admiral ‘Multicar’ advert

Agency: CST Advertising

Client: Admiral

The task CST Advertising  was set by Admiral was to drive sales of their unique MultiCar product.

The two challenges the agency faced were – firstly it isn’t available on comparison websites, and secondly there is confusion created by all the other ‘multi-car’ products out there.

But Admiral MultiCar has a clear point of difference - it is the only one that puts all your cars on one policy. And CST found that 9 out of 10 households that have more than one car could be paying too much by having separate policies.

So the agency built a campaign to showcase all the benefits of putting all policies into one policy, in one place.

AJR
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