Agency: CST Advertising
The task CST Advertising was set by Admiral was to drive sales of their unique MultiCar product.
The two challenges the agency faced were – firstly it isn’t available on comparison websites, and secondly there is confusion created by all the other ‘multi-car’ products out there.
But Admiral MultiCar has a clear point of difference - it is the only one that puts all your cars on one policy. And CST found that 9 out of 10 households that have more than one car could be paying too much by having separate policies.
So the agency built a campaign to showcase all the benefits of putting all policies into one policy, in one place.