This summer, Schweppes is making a return to TV screens with a tongue-in-cheek campaign that stays true to the brands British personality.
Set to entertain, the TV ad creative parodies a suburban, middle class couple as they blindly ignore the chaos in their daily lives, content in the knowledge that At the end of the day, theres always a Schweppes.
Developed by Mother, the TV spot brings to life in an exaggerated manner the everyday goings on of a working 40-something couple. Whilst their upbeat mindset and positive resolve initially surprises, it soon becomes clear that nothing really matters as long as they have a Schweppes to look forward to as their first drink of the evening.
“This new campaign injects a modern twist onto the distinctly British heritage of Schweppes, reaffirming the brands tradition for iconic, humorous ads,” explained Senior Brand Manager for Schweppes, Shelley Norris.
“We hope to amuse viewers by amplifying situations that they can relate to, showcasing a ‘Keep Calm and Carry On’ mentality towards exaggerated daily occurrences. The ad reminds viewers that regardless of their day, they can always relax with a Schweppes as their first drink of the evening, making the end of a hard day that little bit easier.”
The campaign will run alongside the brands multi-million pound collaboration with Diageo, ‘Together for a Better Summer’, promoting the choice of spirit and mixer drinks for summer occasions.
The activity marks the two brands biggest joint marketing campaign to date, partnering the Schweppes range with Pimms, Smirnoff and Gordons and running across TV, radio, outdoor, press and POS.