Agency: Saatchi & Saatchi London
Saatchi & Saatchi London has launched its first campaign for the iconic British brand, Wall’s, since winning the account last year.
The series of TVC’s are shot documentary style and celebrate ordinary British people who possess a ‘Bring it On’ attitude.
Consumers will see what can only be described as the “fearless, undaunted enthusiasm” of Great British Wall’s eaters carrying out their fun and quirky passions.
The spirit of this is captured in the new endline ‘Proper Food. Bring it On’. In one TVC we see a family who love the Viking way of life and go out of their way to attend battle re-enactments all over the UK, the Wall’s sausage roll plays a prominent part in their journey.
Saatchi & Saatchi have repositioned the Wall’s brand which includes all time British classics such as pork pies, pasties and sausage rolls, as well as sausages and bacon, with an integrated campaign across TV, print, radio and digital, giving the brand a new and fresh identity.
The campaign seeks to inspire families to further their own passions with the chance to apply (via Facebook) for funding from 'Wall's Bring It On Britain', a scheme designed to enable everyday Britons to try to turn their lifetime’s passions - no matter how silly - into reality.
“Wall’s is about proper food for proper people, food with a bit of fun and attitude,” said Group Marketing Director, Kerry Foods, Phil Chapman.
The Wall’s ‘Bring It On’ website can be found at wallsbringiton.com