Creative communications agency Aqueduct has re-built and refreshed the website for Lloyd’s of London, the three-hundred-year-old insurance institution.
The rejuvenated site (lloyds.com) will play a key part in Lloyd’s of London’s drive to be the easily accessible, modern and efficient insurance platform of choice for industry professionals.
Lloyds.com contains more than 18,000 pages and is built to accommodate more than 8,000 visitors per wor
ing day. It is designed to provide services as well as in-depth information, primarily for an audience of brokers and agents who operate in or who have an interest in the specialist insurance market. Aqueduct has made it easy to navigate and find the service or information users are looking for, whether they are a Lloyd’s broker or a managing agent with specialist requirements, or a journalist or member of the public with a more general enquiry.
The agency has also created a customisable dashboard - my lloyds.com – to help regular visitors gain easy access to the information and services they use most often. More specifically, the site provides:
- Directories for Lloyd’s-registered brokers
- Information for the investment community about Lloyd's financial performance, structure and important events - In-depth comment pieces and latest market news
- An overview of Lloyd’s, its people, graduate careers and FAQs about working for Lloyd’s - Lloyd's business timetable provides information on the regulatory and Corporation deadlines that apply to the Lloyd's market
Jo Scott, digital communications manager, at Lloyd’s said: “Our research showed that users of the previous site found it a fragmented experience. We wanted to offer a one stop shop for all our online services, and to make lloyds.com easier to use.
“We are delighted with the site Aqueduct has put together. They have tackled an enormously complex project that features a huge amount of information, and made it easily navigable and simple to use for busy industry professionals.”