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Henri-Lloyd launches new website

Leading pan-European integrated marketing and technology company, Amaze, has launched a new website for iconic marine clothing and international lifestyle brand, Henri -Lloyd.

The agency has also designed a range of email templates for Henri-Lloyd’s eCRM programme and will be rolling out bespoke versions of the global website to six countries in 2010.

Following a three-way competitive pitch in the summer of 2009, Amaze was briefed to replace Henri-Lloyd’s suite of brand and e-commerce websites with one site that seamlessly merged their different ranges, offering one cohesive brand experience with each sub-brand informing and supporting the other.

Amaze developed a digital brand and shopping experience that allows users to browse the product ranges and delve deeper into technical information for marine wear, create a ‘styled’ look and discover which garments complement those chosen, and then purchase online through newly-developed and easy to use forms.

Graham Allen, Commercial Director at Henri-Lloyd, commented, “This has been an extremely important project for us. Our website is, for the most part, the primary public face of the company. Amaze instinctively understood the heart of our brand and worked with us as a true partner, identifying our requirements and translating them into a superb online experience that we are all very proud of.”

Built using the Umbraco content management system, Henri-Lloyd will be able to manage the site’s dynamically changing content, while the Storefront e-commerce system sits behind the online shop providing the technology to fulfill shoppers’ orders.

Henri Lloyd’s new website can be viewed at

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