There is nothing better than the perfect T-shirt. Throw on a blazer and that simple tee takes on a classic look, and when you get home, its comfortable enough to play outside with the kids until dark.
Post-production house Absolute made ‘Coming To Life’, one of Walmart's new spots for its redesigned Faded Glory clothing, feel just like that, including a visual "rollback" to show the line's lower prices.
The summer-day spot shows a mom in a soft pink tee spinning with her daughter in her arms, as time rolls backwards. As the film reverses, the imagery flows into the making of her T-shirt, from the new lockstitch seams and better fit, to the fabric made from organic cotton.
After a brief pause on a stunning piece of raw cotton, the video flows forward in time again and returns to the mom and daughter. The titles reveal new "rolled back" prices for Faded Glory.
Absolute attended the Paranoid shoot in LA to ensure the plates for the 30-second spot would work perfectly for both 2D and 3D purposes.