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Gillette ‘Invasion’ advert

Agency: BBDO

Client: Gillette

Anonymous Content Director, Brett Morgen, working via BBDO, introduces the new Gillette Fusion ProGlide razor with real reactions from real guys.

The 60-second ad stars an undercover news team storming from a windowless van into a health club, where they interrupt members as they shave.

The men lament the inefficiency of their razors and are offered the chance to try Gillette's Fusion Proglide, which they universally proclaim to be the most comfortable Gillette razor they have ever used, causing the ecstatic reporter to fall down with joy.

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