Client: Mira Showers
Mira Showers, the UK’s leading manufacturer of mixer, electric, power and digital showers, has launched a new consumer ad campaign.
The drive, as creatd b home, is part of a strategy to build on the success Mira enjoys in the trade by focusing attention on driving consumer preference for the brand.
Reflecting the core essence of Mira, the new positioning ‘Showering Perfection’ is brought to life by My Mira; a campaign where people describe how their Mira shower creates their perfect showering experience.
"As the UK’s leading shower manufacturer, we needed to make sure that the creative represented what people get out of their showering experience,” said Marketing Manager of Mira, Roger Crabb.
“The campaign needed to convey warmth, but with a tone of voice and personality that makes us stand out in this competitive market.”
The £800,000 campaign is Mira’s biggest ad campaign in over 20 years will run across press, online and direct mail. It is part of ongoing investment in a bid to achieve a larger consumer market share.
hôme is currently developing a range of supporting marcomms’ materials including brochures, brand guidelines, trade advertising as well as point of sale.