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ADVERTISING CAMPAIGNS

Daz ‘Love At First Sniff’ advert

Agency: Leo Burnett

Client: Daz

Leo Burnett has created an ad to launch the new Daz Summerflower Power liquid, which is part of a range of great smelling scents now available from Daz.

Part of the highly successful “Cleaner Close” spoof soap opera campaign featuring actual soap stars, this spot features Jennifer Ellison of Brookside fame, Paul Danan from Hollyoaks, and Leonard Fenton, better known as Eastenders' legendary Dr. Legg.

During the “episode” Jennifer Ellison's character has a nasty fall following some unsavoury revelations about her love-rat partner (Paul Danan). She bangs her head, and is knocked out cold.

Fortunately, the Cleaner Close Doctor is on hand (Leonard Fenton), but it's the scent of Daz Summerflower Power on his crisp white jacket that not only brings her round, but astonishingly seems to make her fall for Fenton’s character. But is it really love at first sniff?

AJR
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