Client: Home Office
RKCR/Y&R has developed a compelling integrated campaign aimed at tackling teenage relationship abuse.
The campaign aims to empower teenagers to recognise the signs of abuse, stimulate discussion of the issue and seek help and advice.
Directed by Shane Meadows - the director of Dead Man’s Shoes and This is England - this thought-provoking film confronts young people with the harsh reality of teen partner abuse.
The campaign uses these insights to confront teenagers with the truth about abusive behaviour and empower them to doing something about it.
Two separate versions of each execution have been produced, to ensure that the campaign speaks to both boys and girls in a non-accusatory or judgemental way.