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BBC 'World Cup' advert

Agency: RKCR/Y&R

Client: BBC

RKCR/Y&R has collaborated with the BBC to produce a trail for the broadcaster's World Cup coverage. Built on the line “The World Cup from the Rainbow Nation”, the campaign strives to showcase South Africa’s rich heritage, the diversity of the competing countries and bring to life, through colour, the emotions of the many fans, players and nations taking part in the spectacle.

RKCR/Y&R worked with US production company Digital Kitchen, known for their award winning title sequences on Dexter and True Blood, to produce the trails and title sequences which will now run across a variety of platforms including TV, idents, trails, HD, radio and digital.

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