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ADVERTISING CAMPAIGNS

Adidas Originals 'Star Wars' advert

Agency: Sid Lee

Client: Adidas

David Beckham, rapper Snoop Dogg and Noel Gallagher star in the latest instalment from the Adidas Originals' campaign.

The latest execution is recreates the famous Star Wars scene in the Mos Eisley Cantina on Tatooine but reimagines it as if it is five minutes before the World Cup stars. It breaks on June 12.

Created in partnership with Lucasfilm, it also stars singer Ciara, actor Jay Baruchel, singer Ian Brown, Daft Punk and legendary former German football coach Frnaz Beckenbaur in scenes tied together with original Star Wars footage featuring Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi.

Other executions in the campaign have featured a range stars including UK urban act N-Dubz in a warehouse party scene.

 


AJR
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