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ADVERTISING CAMPAIGNS

Walkers ‘Bratwurst Joist’ advert

Agency: AMV BBDO

Client: Walkers

AMV BBDO has launched a series of new ads for Walkers, promoting some of the new limited edition crisps in the ‘Walkers Flavour Cup’, the competition that sets out to find the World’s best crisp flavour.

In each of the TVCs, we see groups of people around Britain supporting and celebrating their favourite flavour in a variety of unusual ways.  

For those supporting the Dutch flavour, there’s Edam Cheese Rolling.  English flavour fans use giant Yorkshire puddings to slide down a huge gravy slide.

And for the German flavour enthusiasts, there’s the opportunity to sit atop giant German Shepherd dogs and joust, using oversize Bratwurst sausages as pugil sticks.

Stuart Hall commentates on the action and Gary Lineker can’t resist trying to get his hands on the new limited edition crisp flavours.

Some 15 new flavours from around the world have been launched and are going ‘bag to bag’ in the Walkers Flavour Cup, but only one can be crowned the Walkers Flavour Champion.

The winner will be the flavour with the most fans at the end of the Walkers Flavour Cup, in July 2010.

AJR
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